Effective date: 09 March 2023  


Welcome to the Strategic Business Connect (SBC) platform, accessible from  (the “Platform”).

This Platform is operated by Asentiv Marketing and Management Consultancy LLC (“Company”) and its affiliates, subsidiaries, and related entities. Throughout the Platform, the terms “we”, “us” and “our” refer to the Company, and “you”, “your” “user”, “client” refers to you, the user of the Platform.

By visiting, accessing, and making purchases on our Platform, you engage in our services (“Services”) and agree to be bound by the following terms and conditions (“Terms of Service” or “Terms”), and all other policies and notices stated here, including the Platform’s privacy policy. These Terms of Service apply to all users of the Platform, including without limitation users who are browsers, clients and everyone that accesses the Platform.

Please read these Terms of Service carefully before accessing or using our Platform. If you do not agree to all the Terms, then you may not access the Platform or use any Services.

Any new features that are added to the Platform shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the Platform following the posting of any changes constitutes acceptance of those changes.


1.1 You are eligible to register on the Platform and benefit from the Services if you are above the legal age for purchasing products in your country of residence.

1.2 In order to register on the Platform, you will need to provide us with certain information. Your registration on the Platform may not be accepted if you do not provide us with the required information or if you have not provided valid, true and accurate information. If you represent yourself as the owner of a business, we may request copies of the corporate documents of the business.

1.3 You may avail the option of listing your business on the Platform which may be searched for and viewed by other Users and Visitors for the term of your use of the Platform. Should you wish to use this feature, you will be required to submit certain personal data as detailed in our privacy policy

1.4 We reserve the right to decline any registration without further explanation. We reserve the right to undertake such required checks that are necessary to verify your identity.

1.5 Once you have successfully completed registration, your registration shall continue for an indefinite period, subject to suspension or termination per these Terms of Service.

1.6 If you set up an account on our Platform, you must treat your login details (including password) as confidential. You must not disclose them to any third party.

1.7 We have the right to disable any account at any time if in our reasonable opinion you have failed to comply with any of the provisions of these Terms of Service.

1.8 Your use of the Services and Platform grants us the right to use, reuse and publish your photos and videos in connection with events hosted by the Platform, and in relation to any of the Services of the Platform. You also waive any right to royalties, remuneration or compensation arising in relation to such photos and videos. In the event you do not wish for your photos or videos to be used or published, please let
us know in writing.

1.9 You will need to provide us with certain personal data for you to obtain Access to the Platform. For information regarding how we process your personal data, please see our Privacy Policy


2.1 Your access to the Platform will give you access to the following features ("Features”):

(a) access to the SBC community via Kajabi;
(b) access to networking events;
(c) access to the Company’s client directory; and
(d) live or pre-recorded masterclasses on strategy, marketing and networking.

2.2 We will reasonably endeavor to provide the Features, but no guarantees can be provided in respect of third parties we use to provide, and to help to provide, the Features.

2.3 We may make changes to all or any aspects of the Features at any time providing the nature or quality of the Features aren’t materially affected. We will try to let you know in advance about making any changes.


3.1 The prices for access to the Platform (“Access Fee”) will be shown on the Platform or communicated to you via email at your time of access.

3.2 Please check your orders carefully before confirming it. You are responsible for ensuring that your order is complete and accurate. The order is deemed to be accepted when an acceptance of the order is sent to you by email.

3.3 We reserve the right to change the Access Fee at any time. Such change will not affect existing orders unless there has been a pricing error on the Platform. In an event or any pricing error, we will contact you using the contact details you provided. We will give you the option to re-confirm the order at the correct price or to cancel your order.

3.4 All payments made on our Platform are non-refundable. Once you are provided with Access to the Platform you waive any of your cancellation rights. In an event that you are unhappy with any of the Services of the Platform, you should contact us as soon as reasonably possible.

3.5 If any issue arises with your purchase such that you feel you are entitled to a refund, then we will endeavour to assist you, but refunds are not guaranteed nor are we obligated to consider requests.


4.1 If you avail our annual access with one-time fee, your access period is for an initial term of 12 months and will automatically renew every 12 months, provided the relevant Access Fee is paid.

4.2 In an event you choose the monthly access option, you access period is for a period of 1 (one) month, and will automatically renew each month, provided the relevant monthly Access Fee is paid. You need to ensure that you activate monthly payment mandates on your card.


5.1 We will automatically charge the Access Fee to the credit card you provide while placing your order or through any other means.

5.2 All amounts due for access must be paid in full in advance.

5.3 You agree to provide current, complete, and accurate purchase and account information for all purchases made on our website. You agree to promptly update your account and other information, like your email address and credit card details so that we can complete your transactions and contact you as needed.

5.4 All payments must be made using the payment methods made available on the Platform. Our Platform cannot directly interfere with the payment gateway mechanism. We have no access to the information that you may enter for making the payment through the payment gateway. We do not endorse the working of the payment gateway, nor are we liable for any failure of services offered by such payment gateway. Such payment gateway may have a privacy policy and terms of service different from those of ours. All failures, errors, and omissions of the payment gateway shall be solely on the payment gateway.

5.5 We reserve the right at any time to modify or discontinue, temporarily or permanently, any payment method without notice to the buyer or giving any reason.

5.6 All payments by you, under the Terms shall be inclusive of any Value Added Tax (VAT) chargeable in respect of the supply of Services.

5.7 You agree to be solely responsible and liable for the proper administration, imposition, collection, reporting, and remitting of all applicable taxes. We emphasise that this information is not intended and should not be used as legal advice. If you are unsure as to your tax responsibilities, then you should seek advice from experts on this subject.


6.1 All the text, images, logos, software, trademarks, service marks, intellectual property, or other material (“Intellectual Property”) on the Platform belong to us or our licensors. You will not copy or transmit any of the Intellectual Property except for your personal, non-commercial use. All copyright, trademark and other proprietary rights notices presented on the Platform must appear on all copies you print. All rights not expressly granted herein are reserved.

6.2 Subject to your compliance with these Terms, we grant you a worldwide, non-exclusive, revocable right to use the materials we provide during any sessions or Services you purchase from us (“Materials”) and any intellectual property rights contained in the Materials (“Materials IP”) for your own personal, non-commercial use. You may not provide any Materials or Material IP to any third party for any reason without our prior content.

6.3 Any other use of Materials on the Platform for purposes other than those permitted above, including the reproduction, modification, distribution, republishing, transmission, display, or performance of such Materials without the prior written consent of the Company is strictly prohibited.

6.4 If you post customer reviews, comments, customer questions or answers, or other content generated by you for display on the Platform (including any images, video or audio, all together "content", you grant us a non-exclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, perform, create derivative works from, distribute, make available, translate, and
modify such content throughout the world in any media. You grant the Company and its sub-licensees the right to use the name that you submit in connection with such content.


7.1 We have the right to create or modify Community Guidelines relating to the Client Services Platform (“Community Guidelines”) at any time. We are not obligated to notify you about any changes to the Community Guidelines. However, you are obligated to continue to keep yourself updated with respect to these Community Guidelines because this will govern your registration and continued access to the Client Services Platform.

7.2 You may be permitted to post comments, reviews or content on the Client Services Platform. We have the right but not the obligation to monitor and edit or remove any activity or content. We take no responsibility and assume no liability for any content posted by you or any third party. We are not liable for any statements, representations, or content provided by users and/or brands in any public forum on the Platforms or any third-party site. We cannot guarantee the accuracy, integrity or quality of such content.

7.3 In addition to the other prohibitions outlined in the Community Terms of Service, you are prohibited from using the Platform or its content:

(a) for any unlawful purpose;
(b) to solicit others to perform or participate in any unlawful acts;
(c) to violate any international, federal, provincial, or state regulations, rules, laws, or local ordinances;
(d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others;
(e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability;
(f) to submit false or misleading information;
(g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related Platform, other Platforms, or the Internet;
(h) to collect or track the personal information of others;
(i) to download the client directory list and spam others;
(j) to spam, phish, pharm, pretext, spider, crawl, or scrape;
(k) for any obscene or immoral purpose; or
(l) to interfere with or circumvent the security features of the Service or any related Platform, other Platforms, or the Internet.

7.4 We reserve the right to terminate your use of the Service or to ban or deny access to any individual or business whether registered with us or not, to the Client Services Platform if we believe in our sole assessment that they violate or do not comply with the Community Guidelines or these Terms.


8.1 These Terms of Service are effective unless and until terminated by either you or us.

8.2 In the event that your subscription is cancelled or terminated, you will lose access to the Services at the expiry of your subscription.

8.3 You may terminate these Terms of Service at any time by cancelling your subscription to the Access.

8.4 We may terminate your subscription to Platform’s Services in the event that payment of your Access Fee is delayed.

8.5 If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we may terminate this agreement at any time without notice and no refund of the Access Fee will be provided.

8.6 We may also terminate your subscription to the Platform’s Services at any time for any reason and with immediate effect.
8.7 The obligations and liabilities of the parties incurred before the termination date shall survive the termination of this agreement for all purposes.


9.1 Occasionally there may be information on our Platform or in the Service that contains typographical errors, inaccuracies, or omissions that may relate to descriptions, pricing, promotions, offers. We reserve the right to correct any errors, inaccuracies, or omissions, and to change or update information or cancel orders if any information in the Service or on any related Platform is inaccurate at any time without prior notice (including after you have submitted your order).

9.2 We undertake no obligation to update, amend or clarify information in the Service or on any related Platform, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related Platform should be taken to indicate that all information in the Service or on any related Platform has been modified or updated.


10.1 We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.

10.2 You acknowledge and agree that we provide access to such tools” as is” and “as available” without any warranties, representations, or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

10.3 Any use by you of optional tools offered through the Platform is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the Terms on which tools are provided by the relevant third-party provider(s).

10.4 We may also, in the future, offer new services and/or features through the Platform (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.


11.1 Third-party links on this Platform if any may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or any other materials, products, or services of third parties.

11.2 We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.


12.1 Our Platform and its access is only intended to provide you with professional networking and business development information, and we will not be liable for any losses you incur by placing reliance on the advice provided.

12.2 We are not liable to you for any losses you incur where the Platform services are delayed and cannot be performed because you fail to provide us with relevant information necessary to allow us to perform the Services.

12.3 We will not be liable for any losses you suffer or incur buy reason for delay or failure to provide any features of the platform cause by events outside our control.

12.4 In an event of being affected by an unforeseeable event we will promptly notify you via email if we are unable to fulfil a particular Service.

12.5 We provide the Platform, the content and the Services on an "as-is" basis and makes no representations or warranties of any kind, express or implied, with respect to the operation of the Platform or the information, content, or materials on the Platform. We do not guarantee, represent or warrant that your use of our Service will be uninterrupted, timely, secure, or error-free.

12.6 In no case shall the Company, directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers, or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including without limitation loss of profits, lost revenue, loss of savings, loss of data, loss or corruption of software or systems, loss or damage to equipment, loss of use, loss of opportunity, loss of savings whether anticipated or actual replacement costs, harm to reputation or loss of goodwill, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the Services on the Platform.

12.7 Our sole and entire maximum liability, in connection with or arising out of the Services (regardless of whether such liability arises in tort, contract or in any other way and whether or not caused by negligence or misrepresentation) and your sole and exclusive remedy for any cause whatsoever, shall be limited to the actual amount paid by you for accessing our Platform in the 12-month period preceding the
action giving rise to a claim against us.


All notices sent by you to us must be sent by email to [email protected]. We may give notice to you at either the email or postal address you provide to us in the Order. Notice will be deemed received and properly served 24 hours after an email is sent or three days after the date of posting of any letter. In proving the service of any notice, it will be sufficient to prove, in the case of a letter, that the letter was properly addressed, stamped, and placed in the post and, in the case of an email that the email was sent to the specified email address of the addressee.


14.1 These Terms of Service shall be governed by and construed in accordance with the laws of the Dubai International Financial Centre (DIFC).

14.2 Any dispute, difference, controversy, or claim arising out of or in connection with this Terms of Service, including (but not limited to) any question regarding its existence, validity, interpretation, performance, discharge, and applicable remedies shall be subject to the exclusive jurisdiction of the DIFC Courts.


15.1 If any provision of these Terms of Service is determined to be unlawful, void, or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.

15.2 The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

15.3 These Terms of Service and any policies or operating rules posted by us on this Platform or in respect to the Service constitute the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications, and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

15.4 You are not allowed to assign, subcontract or transfer your right or obligation of your access to anyone without prior consent. We may transfer our rights and obligations under these to another business without your consent, but we will notify you of the transfer and make sure your rights are not adversely affected as a result.

15.5 If you breach these terms and we take no action, we will still be entitled to use our rights and remedies in any other situation where you breach the terms.

15.6 Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

15.7 All provisions that either expressly or by their nature survive, will survive suspension or termination of your membership of the Platform.


Questions about the Terms of Service should be sent to us at [email protected]